Paul Sowerby
British journalist and copywriter
30 years experience
Tone of voice specialist
Fast, accurate and runs like a Swiss clock
WARM AND FUZZY
Theo Adamson - Partner, Formulate Creative, Dubai
"We knew the scope and scale of the optimised web content offering we wanted to pitch to clients, and had drafted a very rough outline. And then we found Paul! The ease with which he grasps client aspirations and commercial goals, is astounding."
Peter Banks - GM Rudding Park Resort, Yorkshire
"Paul came to us at a pivotal stage in the evolution of the leisure resort and long before we won UK Hotel of the Year. He instantly grasped our brand values and objectives. By living the dream with us, he helped us to establish our tone-of-voice, influence and authority."
David Bayly - Founder Bradley Bayly Legal
"If I had 10 thumbs, I'd put them all up. We'd worked out exactly what we needed but assumed it didn't exist in Australia. I've never watched anyone get inside our heads so quickly and then shape our content strategy so perfectly.”
Simon Brayshaw - CEO GAP, Lancashire
"He has such a gift for reaching and engaging so many different audiences and is sublimely calm and confident when steering teams through a crisis. His credibility and gravitas means you can hear a pin drop during his amazing tone of voice workshops. There may only be 26 letters available, but wow - does he make them sing."
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