Paul Sowerby's been to the edge - of burnout, of business, of life itself. And he's brought back one hell of a perspective.
After three decades of shaping stories for global brands and senior leaders across the UK, Australia, and Dubai, his career took an unexpected turn: a full stop. Literally. He dropped dead at the end of a squash match. Stayed that way for 22 minutes.
Then he came back swinging. And some.
What followed wasn’t just a recovery. It was a reset.
Now, Paul brings unmatched clarity, creative fire, and a lived-in understanding of what really matters. He’s not here to play nice. He’s here to write words for clients that make people feel something - envy, awe, the gut-punch regret of “why didn’t we say that?”
If your brand’s voice needs resurrection, revelation, or just a bit of righteous rebellion, he’s your guy.
British journalist and copywriter
30 years experience
Tone of voice specialist
Fast, accurate and runs like a Swiss clock
"Paul came to us at a pivotal stage in the evolution of the leisure resort and long before we won UK Hotel of the Year. He instantly grasped our brand values and objectives. By living the dream with us, he helped us to establish our tone-of-voice, influence and authority."
"Paul has a rare gift for reaching and engaging so many different audiences so effortlessly - and there's the added bonus that clients find him sublimely calm and confident. There may only be 26 letters available, but wow - does he make them sing."
"If I had 10 thumbs, I'd put them all up. We'd worked out exactly what we needed but assumed it didn't exist in Australia. I've never watched anyone get inside our heads so quickly and then shape our content strategy so perfectly.”
© 2025 PAUL SOWERBY
Based in Dubai. Working Worldwide
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