THIS IS PAUL

Paul Sowerby has been helping individuals and companies to win with words for over 30 years.

As a business journalist and corporate copywriter working across three continents, he honed his research, interviewing and storytelling craft during hundreds of encounters with captains of industries and senior leaders. 

He knows web site content best practice back-to-front and specialises in demystifying complex subject areas and technical jargon that can so easily leave audiences bored and bewildered.

He delivers copy that gets to the heart of the matter because he understands the power of a credible medium to inform, persuade, inspire, and highlight the enduring value that his clients create.

His words will help you build respect, trust and confidence in your policies and performance among target audiences who want to see convictions rather than clichés and plausible plans rather than just pledges.

It’s not magic, it’s just process. But the result is often magical.

Some words change minds. Some words win hearts. Paul can help you do both.

THE EARLY DAYS

Born in the UK’s vibrant northeast, Paul became a news reporter straight from school. 

After 10 years writing about conflict and crime, he moved into trade magazines as a Legal and Financial Services Portfolio Editor with IPC Media. 

Spotting a gap in the media relations game, he launched an all-journalist freelance agency. The growth of Paul Sowerby Associates won him the Outstanding British Young Businessman award. 

He sold the agency and bought ProMedia; a contract publishing group that produced journals for clients ranging from the Law Society to DeVere Hotels.   

He sold ProMedia to the senior management team and jumped aboard a web design and digital content marketing business. When he'd grown and sold it for the owners, he went to Australia and launched a copywriting and web design agency. 

In 2021 Paul moved to Dubai, where he has lived since.